Segmentation and targeting 5
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Databases and lists of healthcare providers, general practitioners, specialists and pharmacists. Market research. Mapping and Sales Call Sequencing in Australia and SE Asia.
The GP program encompasses over twenty therapy areas and attitudinal data sets (several disease-state specific) including:
• Cardiovascular: 8,121
• Depression/BPD: 7,702
• Diabetes: 7,997
• COPD: 6,864
• NSAID’s/Osteoarthritis: 7,751
• Osteoporosis: 6,841
• Atrial Fibrillation: 6,779
• Lipid Lowering: 8,210
• Asthma (with paediatric breakout): 8,291
The data provides a truly unique and unsurpassed insight into the prescribing habits of GP’s. This is invaluable help for your marketing and sales team, and gives you a significant advantage in allocating your costly resources.
The GP database is updated monthly and if you want the opportunity to add your own data sets, questions and classes to the GP program, then call now on 02 9904 4446 to discuss.
Please be advised that the second Specialist Prescribing Program Data Update for 2014 went live on Monday 11 August 2014.
This update discloses patient load in several disease states and tumour types for the following specialist groups:
Specialty Group Responses MAT Jul 14 Universe MAT Jul 14
Cardiologists 411 934
General Physicians 210 672
Geriatricians 178 399
Medical Oncologists 232 415
Orthopaedic Surgeons 236 988
Renal Physicians 110 345
Respiratory Physicians 210 520
Rheumatologists 161 295
Sports Physicians 75 135
Urologists 233 398
Experienced customer insights and segmentation and targeting specialist, primarily in the pharmaceutical, retail banking and finance area. I started out in healthcare as a hospital microbiologist and joined IMS Health, working in support of account management. I was then recruited to a more senior client service and marketing role in Australia and New Zealand for the Walsh start up. Subsequent roles included CRM integration, product management, training and highly focused client-support roles with the pre-cursor corporation to Dendrite. After a brief sojourn in marketing I began contracting in healthcare and pharmaceutical industry support; eventually setting up my own company, specialising in the research and development of high-value customer databases. Recently I obtained qualifications in commercial maritime operations, conducting deliveries along the east coast of Australia when time permits. Recent strategic alliances formed with major providers have broadened the range of services offered by IMC.
Decision Healthhttp://www.decisionhealth.com.au 02 9555 8881
Pharmacologiehttp://www.pharmacologie.com.au 02 9188 7875
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Pharmacologie is a pharma consultancy that strips back the complexity of digital and social marketing to give pharma marketers clear strategy, insight and direction within the complex Australian regulatory environment. Pharmacologie specialises in organisational digital strategy, social marketing, patient support programs and customer journey mapping. Visit Pharmacologie today.
Vawser Associateshttp://www.vawserandassociates.com.au 03 9733 0996
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Vawser and Associates is an independent consultancy that provides services in market intelligence, business information and market research. Our core offering includes qualitative and quantitative research techniques (including on-line) applied in consumer, business and industrial based strategy and research projects. Sectors where we have particular experience and expertise include pharmaceuticals and healthcare, banking, insurance and financial services, telecommunications and high technology, directories and information services, education, government, distribution and retail industries.
Healthcare and pharmaceuticals - a core strength: Vawser and Associates has significant experience and expertise in the healthcare and pharmaceuticals sector servicing a range of Australian and overseas clients. Healthcare and pharmaceutical research is a significant part of our business and is a core strength of the organisation.
Decision making and prescribing behaviour: Through to use of a full range of qualitative and quantitative research techniques (including online), much of our healthcare research involves exploring and understanding the attitudes, behaviours and perceptions of decision makers, decision making processes and associated drivers of prescribing behaviour. Typical research and strategy work we undertake in this sector includes:
• Pre-launch market assessments
• New product / new market evaluations
• Usage and attitude studies
• Communications positioning, development and testing
• Tactics and strategy development and testing
• Pricing and price modelling
• Customer satisfaction
• Key opinion leader / stakeholder research
• Market intelligence
• Desk research
Wide range of audiences and indications: Utilising a full range of qualitative and quantitative research techniques, we conduct research with a wide range of healthcare and pharmaceutical target audiences across a wide range of indications and topics.
• General Practitioners
• Specialists (urologists, interventional cardiologists, cardiologists, oncologists, gynae-oncologists, haematologists, general physicians, sexual health physicians, respiratory physicians, general and specialty surgeons, gastroenterologists, nephrologists, ENT specialists, psychiatrists, infectious diseases, dermatologists) endocrinologists, paediatricians).
• Key opinion leaders (KOLs)
• Pharmacists (retail, hospital, directors of pharmacy), pharmacy assistants)
• Patients (cardiovascular, erectile dysfunction, diabetes, asthma / COPD, pain management, infant and adult vaccines, oral rehydration solutions)
• Hospitals (administration, CEOs, pharmacy, ICU, CCU, theatre, wards, cath labs, rehabilitation, DONs / nurses, IT&T, purchasing / procurement
• Government (HIC, PABC, TGA, federal, state and local administrators, Area Health Services, Divisions of General Practice)
• Health insurance companies
• Medical researchers and medical research facilities / organisations
Services to meet almost any need: Vawser and Associates has no preference for any particular research approach or research technique. Rather, we design our research and choose research techniques to meet the information needs of our clients. Our depth of expertise and breadth of experience means that Vawser and Associates is able to service almost any marketing strategy and research need.
Problem solving and research design: Vawser and Associates core expertise is problem solving and research design whereby we work with the client to clearly define the decisions confronting management, identify the information required to make those decisions and then design appropriate research to address client management’s information needs.
A focus on decision making and decision making processes: Through the use of qualitative and quantitative research techniques (including online) much of our research involves exploring and understanding attitudes, behaviours and perceptions of decision makers and decision making processes at both the individual and organisational level. Markets we regularly research include consumer, business, industrial, healthcare and government sectors.
A range of research types and techniques: Vawser and Associates senior, well qualified and experienced consultants utilize a range of qualitative and quantitative research techniques which are applied in a variety of research types. Examples of our services include:
Qualitative research techniques:
◾Face to face depth interviews including online (individual, paired, executive)
◾Group discussions / focus groups (mini, standard, extended, workshops)
◾Telephone depth interviews, semi depth interviews
Quantitative research techniques
◾Telephone interviews (CATI)
◾Online (web, email)
◾Face to face
◾Special research techniques (i.e conjoint analysis / choice modelling etc)