Agencies - Public Relations ³⁴

The digital revolution has changed the world and the way it works. The rise of social media has turned the web into an open conversation. Every day millions of users around the world are sharing their views and opinions on the topics that matter most to them. At Burson-Marsteller, we are listening.
This change in communication dynamics is not easy, but Burson-Marsteller can help you succeed in this new digital environment. Our global network of digital strategists work with many of the biggest global companies and brands to navigate the intersection of online activity and offline impact critical in today’s social and digital marketplace.
Burson-Marsteller digital strategists help companies and brands build a longstanding digital presence. Our digital team is closely integrated with other Burson-Marsteller specialty teams, so we understand what the social media age means in corporate, consumer, business-to-business, or issues and crisis contexts. We have created groundbreaking digital public affairs programs and award-winning campaigns for clients dealing with digital crises.

Burson-Marsteller has been at the forefront of healthcare communications for 40 years, working with a wide range of clients in industry, professional associations, corporations, nongovernmental and nonprofit organizations, and government agencies. We are known for having created some of the world’s most important health care programs. We are the agency that is recognized for innovative and impactful campaigns.
The healthcare environment is shifting and evolving at an incredible pace. The increase in scientific discoveries, active consumer participation in healthcare decision-making, aging societies, and the costs of care have made results-driven communications a necessity for healthcare organizations everywhere.
Our global team of healthcare communications experts helps clients navigate the complex medical, political, social and economic landscape and manage perceptions that deliver positive business results. From introducing first-in-class medical devices and drug therapies to defining the issues that help change the delivery of services, our healthcare team supports clients on the cutting edge of science and medicine.

The most valued asset of any organization is its reputation, and at Burson-Marsteller, we are unrivaled in our ability to help our clients safeguard that asset during challenging times. We have helped clients through natural disasters, high-stakes litigation, product recalls and corporate financial or governance issues, and it is our long-standing expertise as trusted crisis counselors that sets Burson-Marsteller apart.

By grounding our campaigns in an Evidence-Based approach, we help organizations to quickly and nimbly handle an immediate crisis, expertly navigate a complex issue and equip them to better manage potential issues and crises when they arise.

Our issues management team includes seasoned political campaign veterans from around the world. They understand the importance of developing smart messaging, how to control the larger media debate and the importance of reaction time in today’s fast-paced digital world. We focus on public policy and public affairs issues and apply know-how from the political world to help our clients navigate the halls of power.

First of all, we don’t just seek coverage for the sake of it. Stacks of media clips may feel good, but if they don’t shift perceptions and move the needle against your business and communications objectives, they don’t provide value. Our evidence-based methodologies ensure that the media coverage we generate provides real and lasting value to our clients. That’s why clients and industry bodies consistently give us such high marks for our high-impact media campaigns – from London to Cape Town, from Washington to Dubai.
Second, we’re systematic in how we cultivate and leverage our senior-level media relationships in every market where we work. Our network is staffed by highly skilled professionals representing every media discipline including award-winning former journalists, veteran corporate communications specialists and press secretaries from high-profile national campaigns and administrations. Our team has a deep knowledge of financial, business, government & public affairs, health and consumer media, and regularly interacts with diverse media contacts and resources to gain insights as to hot topics and current issues. Our team comprises former journalists, producers and publishers from major media outlets such as Reuters, The Wall Street Journal, ABC News, The Economist, the Independent, CNN, CNBC and Sky News, to name just a few.
Finally, we understand how a story travels – across channels, time zones, markets and online. Using evidence-based tools and technologies, we know how to manage a story, so that it goes farther, faster, longer and more efficiently.

Each day, elected and regulatory officials make decisions that impact a company’s or industry’s competitiveness or complicate a nonprofit foundation’s mission. Burson-Marsteller’s public affairs professionals serve as trusted advisors to our clients, helping them build reputations and engage with political stakeholders to address opportunities and threats in markets across the world.
Our global network includes former members of national and regional legislatures, political spokespersons and senior government officials. We are active in state capitals across the United States, Washington, DC, Brussels, and all capitals in the G20 countries. Our network gives us a precise understanding of the political, legislative and regulatory burden in its specific regional, national and local contexts. In particular, this expertise helps our clients achieve their public policy and business objectives by working with the decision-making process in capitals around the world.
Our global practice gives clients the ability to run coordinated campaigns in multiple places which is increasingly important as governments cooperate or deal with disputes through supra-national bodies such as the European Union or World Trade Organization. However, what works in the U.S. does not necessarily follow as a viable strategy in Germany and what works in Berlin does not guarantee success in Bavaria. So, our teams tailor their activities to meet these different needs.

Burson-Marsteller has hundreds of communications professionals globally with experience working with technology, telecommunications and media clients. Our technology clients range from some of the world’s largest and most well-known technology companies to smaller firms that are just beginning to tell their stories.

We work with technology clients across a spectrum of communications challenges and issues, including everything from product launches, brand repositioning and extensions, to entry into new geographic markets. We communicate with customers, investors, partners, employees and regulators around the world.
We believe that storytelling is critical for technology companies to communicate a compelling vision of how their products will change and improve the world. Creating a story that moves an audience requires a deep understanding of a company as well as a strong, intuitive sense of the audiences themselves. This is where Burson-Marsteller’s Technology Practice excels – we develop compelling stories for our clients. We then deploy every communications channel for telling their stories including digital media, social media, traditional media and live events in order to reach the audiences our clients need to inform and persuade.